You will be welcomed by Fahim, one of our cotton farmers from Benin. Fahim, other farmers and their families relate how they benefit personally from the initiative. They are typical of almost 200,000 smallholder farmers represented by Cotton made in Africa. Our main task is to support them and to improve their life and that of their families. This is why the faces of some of our partners in Africa also feature most prominently on our website. The new website is more diverse and informative and addresses both companies and users. Be it through portraits of African partner countries, articles on biodiversity or verification, the new Internet presence is full of fascinating subjects, instructive videos, and enlightening and readily understandable diagrams — in three languages: German, English and French
The Initiative section provides information on the innovative approach to development by the Aid by Trade Foundation and the work of Cotton made in Africa. What is the foundation’s philosophy? What does the initiative do exactly? How does it guarantee the implementation of underlying Aid by Trade philosophy? And where does the initiative operate?
The African cotton section provides detailed information about the “white gold on the Black Continent”. It features clear diagrams and pictures explaining the growing and harvesting processes and the special features of African cotton cultivation.
This completely new section is aimed at two different target groups. In the Consumer subsection, consumers can find out how to recognise products made from Cotton made in Africa cotton and where they can buy textiles made from it. The Business sense subsection offers a comprehensive survey on corporate reasons for using Cotton made in Africa cotton. Companies will soon be able to find out how to become involved in the initiative by purchasing sustainable cotton, sponsoring the foundation or participating in a community project.
The Partner section, which requires a user log-in, has been considerably enlarged. Partners taking part in the Cotton made in Africa initiative will find extensive background information and material. It is simple to navigate and has a clear download area, and establishing contacts is also much easier through a listing by business areas. The cotton made in Africa website also includes a redesigned Newsletter offering information about the latest events and news. It is available in German and English and is published six times a year.
Press and download areas
Press and download areas have now also been added. The Press section contains press releases and background information and pictures relating to Cotton made in Africa and the Aid by Trade Foundation. The Download area includes pictures, logos and banners for downloading as well as the complete catalogue of Cotton made in Africa verification criteria.
Cotton made in Africa on YouTube
The Cotton made in Africa website illustrates its information with appropriate videos — for example, an interview with Michael Otto in the fields of Benin. All of the videos are now listed on the new Cotton made in Africa YouTube channel. We hope you enjoy your visit to www.cottonmadeinafrica.org.