KID INTERERIOR, specialised in home textiles with a typically Scandinavian modern and minimalistic design touch, joins Cotton made in Africa (CmiA). The company is the first CmiA Demand Alliance Partner in Norway. By cooperation with CmiA KID INTERIOR supports fair working conditions for smallholder farmers in Sub-Saharan Africa and helps to protect the environment. All home textiles by KID INTERRIOR that carry the CmiA quality label are produced on the African continent and thereby create job opportunities within the African textile value chain.
By sourcing CmiA certified cotton for its products Kid Norway sets an example for sustainable textiles in Norway. “With Cotton made in Africa we have voted for a well-recognized sustainability standard that offers us several added values our customers and we as a company can profit from: CmiA helps us to engage for hundred thousands of smallholder farmers in Africa who produce the high-quality fibre for our products. We additionally protect our precious natural resources and can offer our customers products in the same high quality and style KID is known for,” says Stian Brandhagen, Head of CSR at KID INTERIOR. For its production, KID INTERIOR works with MNS Manufacturing Plc in Ethiopia. The Turkish-based textile company has opened its vertically integrated factory in Ethiopia in 2013 and has thereby created job opportunities for several hundred Ethiopians.
For Tina Stridde, Managing Director of CmiA, the cooperation with KID INTERIOR marks a decisive step within the history of CmiA: “Scandinavian textiles are known for its quality and style. KID shows us now that companies can adhere to quality as well as design values while engaging for sustainability. It is the best proof that sustainability in fashion is possible and the new trend.”
CmiA cotton is cultivated under strict ethical standards. Independent organizations regularly monitor whether fair working conditions are ensured for CmiA smallholder farmers. Trainings enable them to increase their yields and thereby income. By purchasing a product bearing the official wine-red CmiA label, consumers also help to preserve endangered primary forests, to keep the cotton GMO-free and to save one of the most precious resources of the world – water. As CmiA farmers only practice rain-fed cultivation, a t-shirt produced with CmiA-cotton saves more than 500 litres of water. Community protects additionally help the farmer families to get access to school education and empowers women on their way to more independence.
About Kid Interior
Kid Interiør was founded in 1937, and is a nationwide company for textiles, home & living, offering a large variety of curtains, bed linen and other interior products in Norway. We have more than 130 company-owned store. Our mission is to inspire and make every home a beautiful home, whilst respecting workers right, contributing to a better environment and give consumers good quality products.
KID Interiør has started to implement more sustainable cotton in all cotton products, and has a vision to have 100% more sustainable cotton by 2020 in all cotton products. Get to know more: www.kid.no / www.instagram.com/kidinterior