For Cotton made in Africa (CmiA), the protection of valuable natural resources and a better life for smallholder farmers in Africa are our first priorities. We pursue these goals passionately. This is why we now launched our Wear a Smile campaign answering the question how each and everybody can be part and also wear and spread the smile in the world.
Wear a smile with Cotton made in Africa:
You get more than just a nice fashion-piece when you buy a piece of clothing with a Cotton made in Africa labelled product. We are working with about 30 textile companies and brands producing a diverse range of beautiful CmiA textiles for you. For the purchase of CmiA jeans and shirts, accessories or even bedding you can give yourself a special smile – just look for our little red Cotton made in Africa logo.
Make farmers wear a smile with Cotton made in Africa:
Instead of donating, we associate African smallholder farmers with companies on a level playing field. More than 695,000 cotton farmers and their families benefit from our commitment: smallholder farmers get better working conditions, children can go to school and female smallholder farmers are strengthened in their professional independence. You can make more than 5 million people in Africa wear a smile that makes them proud and independent of donations.
Give back a smile to nature with Cotton made in Africa:
Each CmiA product protects the environment and its natural ressources: no monocultures, no deforestation of rainforests, no genetically modified seeds, no dangerous pesticides. Only rainwater instead of irrigation – thereby Cotton made in Africa saves more than 500 liters of water per T-shirt. CmiA also helps to protect our climate, because CmiA Cotton emits 40% less greenhouse gases than conventionally produced Cotton – per kilogramm of cotton.
The main reason for you to smile:
With Cotton made in Africa, you make yourself and others happy, without paying or having to do anything else – except rewarding you with a nice piece of clothing.
Become part of the community and do not miss anything. Log in at wearasmile.org.