AbTF Intensifies Dialogue with US American Retail


Foundation Discusses Sustainability Strategy with Experts from the U.S. Textile Industry

To reflect the increasing importance of sustainable raw materials for retail trade, the Aid by Trade Foundation (AbTF) in collaboration with the consulting firm Accenture invited experts from the American textile industry to New York City. The goal was to provide information about the use of sustainable cotton as a basis for a responsible clothing industry and to discuss a sustainability strategy for the US market.
Together with experts from the US textile industry and the consulting firm Accenture, Tina Stridde, Managing Director and spokesperson for the AbTF and its Cotton made in Africa (CmiA) initiative, discussed the prominent role of sustainable raw materials for people and the environment. During the workshop, she pointed out that companies can take on responsibility with their demand for raw materials. Already today, many textile companies purchase the Cotton made in Africa cotton as partners of an international demand alliance of the same name. They benefit from an array of communication options as well as by the fact that the Cotton made in Africa standard is reliable and transparent, while also perfectly combining sustainability with practicality. During the dialogue, the question was discussed whether the North American market requires a particular marketing approach. The initial conclusion showed that even in the very price-sensitive US market, there is great interest in sustainable raw materials and importance is particularly attached to a transparent and efficiently organized supply chain.

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