Bathrobe Day FAQ


What is Cotton made in Africa (CmiA)?
Cotton made in Africa is 100 % cotton, sustainably produced in Africa – the material used to produce our clothes. It improves the living conditions of over 695,000 African cotton farmers – as well as that of their families – over 5 million people in all – and protects the environment. CmiA is the largest standard for sustainable cotton from Africa and one of the most important labels for sustainable fashion and textiles.

Where and when will the Bathrobe Day be held?
Bathrobe Day celebrates its premiere on June 29 and is not limited to specific places. Anyone can simply become a part of the movement with a bathrobe-selfie (#bathrobeday #wearasmile @cottonmadeinafrica).

Who can participate in Bathrobe Day?
Anyone is most welcome to join Bathrobe Day by Cotton made in Africa. It is quite simple: Put on a bathrobe on June 29, take a selfie and tag it to Facebook or Instagram with #bathrobeday #wearasmile @cottonmadeinafrica. Done! Just one of the prizes up for grabs is VIP tickets for the @glblctzn Festival in Hamburg, to see @coldplay, @groenemeyer, @thechainsmokers and @elliegoulding. Here are the participation conditions. 

What is the idea behind the Bathrobe Day by Cotton made in Africa?
The Bathrobe Day sets an example for sustainably produced cotton in Africa – Cotton made in Africa – and directs attention to the cotton farmers in Africa, who stand for CmiA. Prominent supporters, characters from Hamburg, textile organizations and NGOs support the campaign, by publicly wearing a bathrobe to wear a smile and spread the smile with others. It has never been easier to make the world a better place – in a bathrobe.

Why a bathrobe, of all things, to highlight the cotton farmers in Africa and protection of the environment?
A bathrobe is a prime example for how much cotton is used for our clothes. But we don’t normally wear this undervalued it-piece in public in the same way as the African smallholder farmers, who grow the raw material sustainably for millions of textiles, do not usually stand in the spotlight. Reason enough to highlight this special day with a bathrobe: Anyone can have fun and do something good for people in the growing regions and protect the environment.

“Wear a smile”: What does the overall motto of Cotton made in Africa stand for?
Anyone can smile and wear a smile with a piece of clothing awarded the label Cotton made in Africa. Without doing anything and without extra cost, consumers can enjoy a beautiful garment, thereby wear and spread a smile for the smallholder farmers and factory workers in Africa as well as for the environment. It has never been so simple to do something good.

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