CmiA and SAI* would like to invite you to participate in an upcoming Cotton made in Africa webinar on June 15 and/or June 16

09.06.2011

‘Cotton made in Africa’ Initiative’s Positive Water Reduction

Research Finds CmiA’s Sustainable Farming & Rainwater Usage Reduces Water-Use by 1,585 Gallons per T-Shirt

An independent study conducted by the WWF evidenced that the “Cotton made in Africa” (CmiA) initiative’s sustainable farming techniques saves up to 1,585 gallons of water for the production of cotton needed per one t-shirt. This immense saving is derived from the fact that within the CmiA initiative, only rainwater is used for cotton production. The efficient use of rainwater is part of CmiA’s sustainable farming techniques that are demonstrated during the training of smallholder cotton farmers within the CmiA initiative. Overall, the efficient and environmentally friendly farming practices introduced have tripled the yield, generating more income for the small farmers in Sub-Sahara Africa.  

The June 15 webinar will be on production, focusing on CSR benefits and the June 16 webinar will be on sourcing, focusing on supply chain benefits.

The webinars are organised by CmiA in cooperation with SAI that officially represents CmiA in the US since March 2010, introducing CmiA to American companies and helping them to start using the initiative’s socially responsible cotton.

June 15, 2011 – 12:00PM EDT

Webinar on production, focusing on CSR benefits. >>Register now

Presenter: Craig Moss (SAI) & Tina Stridde/Christian Barthel (CmiA)

June 16, 2011 – 4:00PM EDT

Webinar on sourcing, focusing on supply chain benefits  >>Register now

Presenter: Craig Moss (SAI) & Tina Stridde/Christian Barthel (CmiA)

To read more go to: http://www.sa-intl.org/index.cfm?fuseaction=page.viewPage&pageID=1109&nodeID=1

* SAI: Social Accountability International