Fashion Revolution Day 24.04.2014


CmiA supports international day of action aiming to change the fashion industry

Cotton made in Africa supports Fashion Revolution Day taking place on Thursday, 24th of April 2014. The action day that has been created in memorial to the Rana Plaza tragedy in Dhaka, Bangladesh encourages people to start asking ‘who made my clothes?’. Fashion Revolution Day has been initiated to create human connections throughout the supply chain. It focuses not only on the textile industry in Asia but also on cotton producers in other regions e.g. in Africa.

„Under the slogan ,Who made your clothes?‘ we do not only approach the catastrophic working conditions in the producing countries. We simoultaneously want to show alternatives and positive examples. Because we know that fashion can also be produced in accordance with human beings and nature,“ explains Carina Bischof, Upcycling Fashion Store Berlin and member of the German committee of Fashion Revolution Day. For the first Fashion Revolution Day, people worlwide are asked to wear their clothes inside out in order to change the way they look at the clothes they wear.

Cotton made in Africa helps smallholder cotton farmers and their families help themselves through trade in order to improve the social, economical and ecological living conditions of smallholder cotton farmers and their families in Sub-Saharan Africa. Through training programs, Cotton made in Africa teaches the cotton farmers about modern, efficient, and environmentally friendly cultivation methods that help them improve the quality of their cotton, yield higher crops, and thus earn a better income. Partnering textile companies purchase the CmiA cotton and process it further. With each purchase of CmiA-products you can make a valuable contribution to Africa’s long-term future and to a sustainable cotton production. 

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