Laura Chaplin is ambassador of Cotton made in Africa

23.06.2016

Laura Chaplin, the granddaughter of the world-famous actor Charlie Chaplin, is lined up to start working immediately as an ambassador for the Cotton made in Africa (CmiA) initiative. The initiative is committed to sustainable cotton to fight for better living conditions for hundreds of thousands of families in Africa and, at the same time, to ensure a sustainable basic supply of raw materials for the fashion industry. The designer will create a collection for Cotton made in Africa under the new cooperation agreement. First designs to emerge from the collection in the making, Smile by Laura Chaplin, will be revealed at the Ethical Fashion Show during Berlin Fashion Week.Laura Chaplin had a sheltered upbringing as the granddaughter of Charlie Chaplin, surrounded by artists and celebrities at the home of the world-famous actor. Instead of taking these circumstances for granted, she is fighting to raise awareness for the needs of people who have grown up in a less privileged world. In her role as ambassador for Cotton made in Africa, she is making a stand for the African smallholders and their families.Cotton made in Africa and Laura Chaplin are united in the goal of creating a hope and a stable future for people all over the world. This common purpose led to the idea of a joint collection with a view to drawing further attention to this matter. “Working with Cotton made in Africa is a labor of love for me and I am looking forward to getting started on the collection,” said Laura Chaplin. With her collection Laura Chaplin would like to call attention to the people behind the Cotton made in Africa initiative the African smallholder cotton farmers and their families. The aim is to use fashion as a vehicle to put a face to their name in the world of fashion and to add to the enjoyment of life for both the families of the smallholders and the consumers. As an ambassador of Cotton made in Africa, she is joining the initiative in fighting to give the people in Africa prospects in their own country so that they do not need to leave their homeland and embark on the dangerous journey to Europe in order to realize their dreams. The Smile by Laura Chaplin collection will be produced by the Fashion for Teams mail order and delivery service. Sustainability criteria will be met, from the cultivation of the raw material to the making of the end product. Fashion for Teams is a social enterprise which does not work for its own profit. The proceeds from the collection will be used by the Cotton made in Africa initiative for the benefit of the CmiA smallholders, their families and the conservation of nature. The first designs in the Smile by Laura Chaplin collection will make their debut appearance at Fashion Week in the Fashion for Teams booth at the Ethical Fashion Show at the Postbahnhof in Berlin from June 28 to 30, 2016.


About Fashion for Teams

Fashion for Teams is a mail order and delivery service for sustainable textiles which has been set up as a social enterprise. Fashion for Teams was started by the ATAKORA Fördergesellschaft which was founded in 2005. It is possible to order individual products with style and team spirit. The proceeds from Fashion for Teams benefit the Aid by Trade Foundation and its Cotton made in Africa initiative for the protection of the environment and the improvement of living conditions of African cotton farmers. For further information, please visit www.fashionforteams.com

Photo credit: chrissinger.com