Cotton has been traded globally for centuries and, along with coffee, cocoa and tea, numbers among the most important export goods. The Aid by Trade Foundation established the “Cotton made in Africa” (CmiA) initiative to improve the earning potential and sales opportunities for cotton from Africa. real,- recently came on board as a CmiA partner, once again demonstrating the firm’s dedication to corporate responsibility.
Starting November 19, the first articles bearing the CmiA seal will go on sale at real,-. Overall 20 different items of women’s, men’s and children’s fashion, home textiles, socks and underwear will be available. “Cotton is a valuable raw material our textile suppliers use in many of their products. We would like to offer the people who produce this raw material for us active support in improving their own living conditions. So we decided to become a ‘Cotton made in Africa” partner”, explains Dirk Ankenbrand, real,- Textiles Area Manager. Cooperation with the CmiA Initiative is not limited to this one campaign either, and other similar projects will follow in the near future.
The real,- SB Warenhaus GmbH is part of the METRO GROUP. real,-. Under the real,- Group umbrella, the firm operates 316 self-service stores in Germany and another 110 in Poland, Romania, Russia, Ukraine and Turkey. For more information please visit www.real.info and www.metrogroup.de.